LOreal Nederland B.V

Poor brand image L’ Oreal Group is faced with a challenge in the introduction of two products in Netherlands. The two products include Belle Couleur and Synergie. L’Oreal Group sales have been on an upward trend as a result of the large size of market for cosmetic products. In France, its domestic market, the firm has witnessed a 10.2% growth in sales which is equivalent to 9.67 billion Euros (Mann 2010, 6).Advertising We will write a custom essay sample on L’Oreal Nederland B.V specifically for you for only $16.05 $11/page Learn More In its quest to attain its profit maximization objective, the firm’s management team has made a decision to venture the Dutch market. Introduction of the new product was to be undertaken by Laboratories Garnier which was its major competitor. Despite Laboratories Garnier being recognized in France prior to its acquisition, very few Dutch customers knew of the firm’s products. This arises f rom the fact that Laboratories Garnier had not established a strong brand image in Netherlands. The low brand image in the market limits the probability of the two products succeeding. In its decision to expand its operations within Netherlands, L’Oreal Group management team should conduct a comprehensive evaluation of the two products in order to determine the probability of success. The management team should undertake this by only introducing products with identifiable differential advantage in the market. L’Oreal Group management team is faced with a challenge on how to ensure that the product penetrate the market. Key issue The key issue facing the firm is lack of awareness of Garnier’s products through which the firm intends to introduce its products. In addition, the two products are facing stiff competition from other established competitors. The firm is faced with a challenge of attracting customers to purchase the new product. This arises from the fact that customers in the Dutch market feel attached to their traditional brands which makes them reluctant to try new beauty products. Competitors in the Dutch skin care market have a well established customer loyalty. The loyalty resulted from the effective distribution strategy adopted.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Personalized service is one of the ways through which firms in the beauty industry can create customer loyalty. In addition, some of the players in the industry are multinational and regional companies which are widely recognized in the market. In comparison to these firms, L’Oreal Group has a relatively low competitive advantage. According to Jones (2010, 359), the beauty industry is very competitive as a result of the high rate of innovation resulting from increased research and development. Lack of an effective market penetration and promotion strateg y poses a threat in the introduction of the two products. Evaluation If the firm does not formulate an effective market penetration strategy for its products, there is a high probability that the firm will perform poorly in terms of sales. The resultant effect is that its long term survival will be threatened. The Dutch market is feasible for the firm to introduce its products. One of the key factors which are enhancing the market feasibility is the demographic characteristics of the population. Aging is one of the factors which have contributed to an increment in the rate of consumption for anti-aging products (Patzer 2006, 47). A significant proportion of Dutch women are aging. There are projections that this trend will continue into the future. By 2020, it is estimated that the number of individuals aged 65 years and above of the total population will increase to 18% from its 2010 projection level of 14.9% (Schroots, Ballesteros and Rudinger1999, 83). Introduction of Synergie and Belle Couleur beauty products stands a high probability of success considering that they are anti-aging skin and hair products. This means that the two products are in line with the customer requirement. In addition, successful introduction of the two products in the Dutch market is paramount considering the shift in role amongst the female gender. Females are venturing in various careers leading into an increment in their disposable income. Increase in consumers’ disposable income results into an increment in consumer purchasing power (Lamb, Hair and McDaniel 2008, 365). Due to an upward shift in their disposable income, the Dutch women have increased their daily consumption for beauty products.Advertising We will write a custom essay sample on L’Oreal Nederland B.V specifically for you for only $16.05 $11/page Learn More This represents a significant shift in consumers purchasing behavior considering the fact that the Dutch women used t o purchase beauty products such as facial creams two times a year on average. Whilst the market feasibility for L’ Oreal Group in Netherlands is high, it is vital for the firm’s management team to consider the most effective way of introducing the two products in the market and also create market awareness effectively. Possible considerations Promotion plays an important role in the operation of a firm (Botha, Strydom and Brink 2005, 135). As a result, promotion strategy has been integrated as one of the key components of strategic marketing by firms in various economic sectors in their quest to attain their profit maximization objective. Through a well formulated promotional strategy, a firm is able to create awareness of its products and services to its prospective customers. Considering the reluctant nature of Dutch women to try new beauty products, developing an effective promotional strategy is paramount. This arises from the fact that increased awareness of the p roducts characteristics and benefits will play a significant role in creating customer confidence. There is a high probability of the products succeeding amongst the Dutch women considering the increment in demand for beauty products which have â€Å"natural† characteristics. Considering the fact that Laboratories Garnier does not have a well developed brand image in Netherlands, it is vital for L’Oreal Group to consider developing a promotional strategy will enhance its product awareness. According to Strydom and Brink (2005, 135), product awareness is very important in the customers’ decision making process (Mills and Law 2005, 29). Product and service awareness plays a significant role in the consumers purchasing pattern. The more the consumers are aware of a product, the high the probability of them making a purchase. With regard to beauty products in Netherlands, their success in the market is directly related to their brand image. Therefore, if the brand i mage is low, there is a high probability that the product will not succeed. The fact that most Dutch women are not conversant with the product description of French beauty products underscores the importance of creating product awareness.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apart from development of a product awareness strategy, it is also important for the firm’s management team to consider improving customer product loyalty. Customer loyalty will play a significant role in ensuring repeat purchase behavior of the customers. To create customer loyalty, it is vital for the firm’s management team to ensure that the research and development being undertaken results into development of beauty products which meet the market demand. Increment in the intensity of competitiveness within the retail environment presents a challenge to firms (Ranchhord and Maradi 2007, 77). This arises from the fact that competition leads into a reduction in customer switching cost (Egan and Thomas 1998, 68). Ranchhord and Maradi are of the opinion that customer loyalty is a fundamental issue in such a case. Considering the competitive nature of the beauty industry in Netherlands due to existence of other multinational companies such as Procter and Gamble Company, creation of customer loyalty is vital in the firm’s effort to position itself effectively in the market. The resultant effect is that the firm will be able to develop a high competitive advantage for it to survive in the market. Alternatives A number of alternatives could be considered to address the key issue: That L’Oreal Group faces a challenge in introducing its two beauty products (Synergie and Belle Colourie) as a result of poor brand image of Garnier. Considering the market feasibility in Netherlands beauty industry, L’Oreal Group should ensure that it capitalizes on the market opportunities presented and introduce the two products. In order to effectively penetrate the market, the firm’s management team should consider the following alternatives. The firm should not introduce the two products via Laboratories Garnier considering its low brand image in Netherlands. Alternatively, L’Oreal Group’s management team should consider outsou rcing the services of well established marketing agencies in Netherlands. This will increase the probability of the customers accepting the product. Evaluation Undertaking product introduction process by itself is a wise decision for the firm to consider in is effort to penetrate the new market niche. This is due to the fact that the firm will develop an upper-edge in understanding the market dynamics. On the other hand, distributing the products via intermediaries will also be of benefit to the firm. This is due to the fact that the local agents will be conversant with the market. A comprehensive criterion should be used in selecting the intermediary to carry a firm’s product in the foreign market. According to Perner (2008, 3) selection of the firm to carry a firms product in its introduction phase is a key determinant in the product’s success or failure. Perner asserts that if the product is not amongst the firm’s preferred products, chances of the product s ucceeding are limited. Recommendations To ensure that introduction of the two products is successful; L’Oreal Group’s management team should consider a number of issues. The firm should consider incorporating the concept of Integrated Marketing Communication (IMC) in an effort to create sustainable market awareness. Integrated marketing communication will ensure that there is effective and efficient creation of market awareness. This arises from the fact that both traditional and emerging market communication models are integrated (Kitchen and Pelsmacker 2004, 45). As a result, a considerable number of individual customers will be aware of the product’s market existence. Incorporation of IMC will ensure the customers access sufficient product information. Considering the fact that the product can be consumed by both the young and elderly consumers, integration of IMC will be effective in ensuring that the customers access the product information. Sufficient prod uct information will enable the firm to dispel any fears which the customers may have regarding its products. The resultant effect is that there will be increment in the customers’ level of confidence to enable them incorporate the new product in the process of making decisions regarding consumption of beauty products. In order to develop a repeat purchase behavior amongst the customers, L’Oreal Group management team should consider implementing Customer Relationship Management (CRM) in its operation. This will ensure that that all its operations are focused at ensuring that the customers attain a high level of satisfaction. The effect is that the firm will be able to attain customer inertia. This means that the probability of customers switching to other products will be minimized. To ensure maximization of the benefits associated with the CRM strategy, L’Oreal Group management team should consider implementing the CRM software. The software should be linked to the internet so as to enable it access customers’ feedback efficiently. CRM software will act as a link between the customers and the firm’s marketing team. This means that there is a high probability of marketing team understanding changes in customer product requirement. Depending on market feedback, it will be possible for the firm to conduct product innovations effectively to suite the customer’s requirements. Reference List Botha, Johan, Strydom, Johan and Brink, Annekie. 2005. Introduction to marketing. Chicago: Juta and Company Limited. Egan, Colin and Thomas, Michael. 1998. The CIM handbook of strategic marketing. New Jersey: Butterworth Heinemann. Jones, Geoffrey. 2010. Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press. Kitchen, Paul. and Pelsmacker, Peter. 2004. Integrated marketing communication: a  primer. London: Routledge. Lamb, Charles, Hair, Jones. and McDaniel, Collins. 2008. Essentials of marketing. Ne w York: Cengage Learning. Mann, Rebecca. 2010. The L’Oreal Group reports solid first-half sales.  https://www.moodiedavittreport.com/the-loreal-group-reports-solid-first-half-sales/ . Mills, Juline and Law, Rob. 2005. Handbook of consumer behavior: tourism and the  internet. London: Routledge. Patzer, Gordon. 2006. The power and paradox of physical attractiveness. London: Universal-Publishers. Perners, Lars. 2010. Introduction to marketing. Los Angeles: University of South California. Ranchod, Ashk and Marandi, Ebi. 2007. CIM coursebook 07/08 strategic marketing in  practice. New Jersey: Butterworth-Heinemann. Schroots, James, Ballesteros, Francis and Rudinger, Gerrad. 1999. Aging in Europe. Oxford: IOS Press. This essay on L’Oreal Nederland B.V was written and submitted by user Edward Sullivan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Microsoft strategic alliance with Nokia The WritePass Journal

Microsoft strategic alliance with Nokia Abstract Microsoft strategic alliance with Nokia , p39). This was the first major step that the new CEO took. The unexpected cooperation with the Microsoft Corporation elicited several debates regarding Nokia as well as about the general smartphones market (Schwarzinger, 2012, p.53). The IDC (International Data Corporation), which is a company for market analysis, and monitors the smartphones market, predicted that the Windows Phones would become the second largest provider of software for smartphones globally (Grant, R 2010, p. 31). The analysis and prediction is based on the strategic alliance between Nokia and Microsoft Corporation. Combined with the projected growth in the sales of smartphones and the predictions given by the ICD, then why is it that there was negative action by the financial market when he news of the two giant companies collaborating came out? This is one of the questions that many financial analysts have been asking themselves. This paper examines the strategic alliance between the two giant companies by eva luating their external and internal environments. It will also examine three different growth strategies and then select the most appropriate one. External Analysis The Five Forces Framework of Nokia The present competition that Nokia is facing in the phone industry has greatly affected its market share. However, it still holds a considerable share of the market in the industry that is ever changing. The microenvironment is the internal factors that affect the customers, staff, competitors and the shareholders (Henry, 2008, p.24). The five forces model is the most appropriate for the evaluation of the microenvironment of Nokia as it takes into consideration the clients, suppliers, competitors as well as the new entrants. The power of suppliers: moderate Although the company relies on its suppliers to provide equipment, there are numerous large manufacturers of equipment that they can turn to (Baron, 2008, p53). Currently, Microsoft is the supplier of software for the company and they have a high bargaining power together. In addition, the company is in a good position to bargain as well as negotiate with any mobile phone hardware producer because there are a large number of the suppliers of equipment, which are readily and easily accessible should their current suppliers attempt to ask for more money with them. Moreover, the alliance with the Microsoft Corporation is regarded as a coup for Nokia and not Microsoft. The Microsoft Corporation may have more power in the negotiation of price along with the share as the pact is of more significance to Nokia that the Microsoft Corporation. The power of buyers: high The customers have an increasing power because of increasing variety of alternatives available in the sector of mobile telecommunication. Majority of Nokia’s competitors also offer the same packages and the sector is very sensitive to matters like the prices with clients seeking the best value for their money. Majority of the customers are also tied into the long-lasting contracts and thus having to change from one mobile phone to another is hard and costly for consumers. The sector has a very competitive market that has a variety of choices, which makes the customers to have much power as they can choose to go to the various competitors of Nokia if they are not contented with what the company is providing. The threat of new entrants: low The market of mobile phone is well-established and a lucrative one, and there is a relatively low threat of new entrants, as the technology that is needed to rival the devices that are already existing is very advanced. This is something that cannot be achieved easily by any company. The barriers to entry into the market are very high, as any potential new entrants need a lot of investment in marketing and technology so that they can be in a position of challenging the companied that are already established (Hill, et al, 2009, p.53). The threat of any potential new entrants is not probable as the initial cost that is required to enter the industry is very high and requires a lot of investment in time to be in a position of competing against the organizations that are already established. Currently, Nokia has a 29 percent of the entire global mobile telecommunications market and for any new entrant to get a little bit of their market needs a long-term scheming or even products that are highly innovative as compared to any other seen in the market (McGuigan, et al 2010, p. 41). For this to be possible, the new competitor needs very high investment for marketing and RD, in order to get positive result. The threat of substitutes: Very low It is beyond reasonable doubt that mobile phones are an everyday essential in human being’s lives presently and they would not find it easy to replace, as consumers will not be in a position of having constant contact when they are not near their houses, family members or even friends (Baron, 2008, p.53). Nonetheless, the consumers may make contacts with individuals through other forms of media like email address, home telephones and social networks. However, it will not be easy for people to keep in contact in their daily lives, as the forms of communication are not convenient. Contrary, smart phones come with several functions and specifications, meaning there are many substitutes offered that focus on just a single function. Presently, mobile phones are an everyday requirement in the lives of human beings because of the fundamental functions they are capable of performing and can all be found in a single handset. Only smart phones have the ability to make phone calls, send messages, and browse the internet in a single device. Another thing that makes them an extremely critical device to human beings is the fact that it enables them to communicate constantly and at any place. Thus, the threat of alternatives is very low because a mobile phone is not only for making calls or for sending messages but many some other functions. Without the mobile phones, people will find it very difficult to have a replacement, since it can provide a lot to them all in one device. People also rely on the mobile phones greatly and might not easily find an alternative that has the whole functions of a mobile handset. Competitive rivalry: low The competitors of Nokia turned to smartphones and androids early enough while Nokia delayed in releasing their first smart phones, and hence lagging behind competitors like Apple and HTC (Hahn, and Kibora, 2008, p. 12). Their strategic alliance with Microsoft, though offers some lifeline, still needs some time before catching up with the rest. There is high competition from big corporations like Blackberry, LG and Sony Erickson. The industry of mobile phone has very high rivalry and needs huge amounts of investment in marketing and the RB to be able to compete with the established companies (Stonehouse, et al, 2007, p.43). Nokia had a slow shift into the market of smartphone, and this has left them trailing their competitors. Therefore, there is extremely high competitive rivalry and the company needs to be alert of their rivals’ threat on their business especially with the Apple iPhone and RIM Blackberry’s rising popularity. Competitive rivalry in the industry is the principal threat to the Nokia Company because they are seriously behind in the market of Smartphone and it really needs a lot of efforts to raise their market share. Internal Analysis SWOT Analysis SWOT analysis is the most appropriate tool for the strategic planning analysis by companies’ management. It is a critical tool to the improvement of business because it embraced or followed the concept that success in the digital economy is the deployment of an incorporated value chain that extends beyond and across the business Saylor (McGuigan, et al 2010, p. 17). Nokia is a leading company in the mobile phones industry and its strategic alliance with Microsoft is expected to be a game changer. It is therefore important to look at the company’s internal environment. Strengths Grant (2010, p.55) says that Nokia currently enjoying more that 32 percent market share in the mobile phone industry, and this is expected to even increase following the new pact with Microsoft as they will be provided with operating system affordably and sufficiently. Both Nokia and Microsoft are well respected and trusted brands as they have been there since the start of the mobile phones and have been able to retain the trust of customers. Now in their association with Microsoft, they have regained strength in the market of smartphone, as it is a pact that has brought together two giants in their respective sectors. Having a strong brand name is an advantage since it enhances consistency; however, it is no secret that their brand name has had some wavering and now considered promotion of brand (Grant, 2010, p.43). The alliance between the two companies also means that Nokia has a secure and steady supplier market in Microsoft, where there will be enough time to concentrate on inno vation, production and marketing. The company has a strong internal R+D. Nokia became one of the first companies to the market despite not dominating the market of Smartphone, the company became one of the because of their exceptional R+D program. The new chief executive officer has brought some new ideas to the organization and influenced its entire image. Weaknesses Nokia has had its market share drop from the end of the last year in the industry of Smartphone. They have not been able to realize that Smartphones are a way of life amongst the users currently, with support software for the mobile phones that are very low. These are in the forms of applications, contrary to Blackberry and Apple that both have their individual App World. Nokia has an insight of only building phones that are brick shaped, which gives them lack of prestige in the present market of (Smartphonen, 2011, p.35). There are weak subdivisions in the company; they own as well as manage the Symbian but have abandoned it and instead gone for the windows 7, meaning than Symbian is now making losses (Saylor, 2012, p.54). Opportunities The corporation has the chance of developing their own version of the App store OVI, since their new mobile phones are being launched and hopefully accepted in the market. The company also has an opportunity of developing more products with the Microsoft Corporation and explores more opportunities that might come up from the deal. Diverse self-sufficient and valuable portfolio; Microsoft could also do diversification of their immense portfolio and dispose parts of it that is not profitable in the probable future. Threats If further loss of the share of market for Nokia continues being lost to the other big producers of Smartphones, they would actually consider withdrawal from the industry of Smartphones. The industry of mobile phones is not different from that of fashion with a quite quick turnaround. Nokia are investing lots of funds in trying to have a successful penetration into the market. By the time they succeed in doing so, the market could possibly have again shifted and had another serious breakthrough into another kind of mobile phone (Saylor, 2012, p.57). With the mobile phones software in the present day industry being as critical as the hardware, it is important that the Microsoft Corporation do not have excessive power as if the novel devices are a great success. It would not be good for the Nokia Company if Microsoft chose to raise their price on the pact or even walk out of it all together. Issues and challenges facing the company The challenges for Microsoft and Nokia alliance are overwhelming. Microsoft has still not been able to rise above the minuscule share of the market in the United States or even globally, even despite joining forces with Nokia. The Blackberry’s implosion was actually the best chance for Microsoft to get hold of its market share, but that did not happen. The company has to put in a lot of effort to carve out its niche in a world that has been dominated by the Android and iOS (Saylor, 2012, p.59). Missing apps The Windows Phone still has the same old problem despite now being with more Nokia; that is the lack of a sufficient app ecosystem (Donner, and Steenson, 2008, p.35). Microsoft is not getting anything from Nokia in terms of software that was not already in the Windows Phone. This is because the strongest mobile software asset of Nokia, which is its maps business, was not part of the agreement. After more than three years into the deal, Windows Phone still does not have table stakes apps as such like the native customers of Instgram and YouTube. The stance in the tablets is excessively bleaker. The Windows RT, which is the version designed for tablets specifically, is a very big flop and the Window 8 applied on tablets has not done any better in the market. The iPhone has successfully turned mobile phones, together with business mobile phones into a wholly consumer business (Saylor, 2012, p.70). This has an implication that the acquisition of Nokia has dragged the Microsoft Corporatio n into a sector that it should have avoided as much as possible. In other words, Microsoft is not a good consumer organization. Still it is not easy to see what the new CEO who has a good record of accomplishment in the companies he worked before has brought into the Nokia Company. The Xbox Problem The Xbox is a one consumer bright spot of Microsoft. Even without taking into account, the Xbox’s sunk cost and the fumbled Xbox One’s release, the segment of Devices and Entertainment is too small, particularly in the profit share that cannot make any significant difference (Goggin, 2011, p.23). With very little expectation for immense growth in the game console and set top box industry, the Xbox is going to make no difference for the company. Reinforce success Every business requires reinforcement and mobile phone industry is no exception. Another area of power or strength is the web services, especially those serving business and not the ones that are consumer-facing. Although Microsoft is behind Google in several aspects, it is much ahead of Apple, which usually appears as having very little idea about the web services as it is much into the devices (Saylor, 2012, p.73). This is something the two companies have not taken advantage of, and they might realize it a little bit late if the other companies have realized their shortcomings and countered them accordingly. Brand image For any business to be successful in the market, brand image must be at its best because it is what consumers will be looking for. This is because everyone wants to consume a product they are well familiar with. For the Nokia Company, its brand image has dwindles constantly to a great deal such that people are no longer comfortable buying and using its products. This is something that might make it difficult for them to regain their initial status as the leading mobile phone maker, despite alliance with Microsoft (Saylor, 2012, p.79). They might pump in a lot of money in an attempt to save the situation but may as well flop if proper marketing and investment in technology is not done to win back its customers. If things do not work out for the company as expected, then it will be a big loss for Microsoft as it entered into a partnership with a company that was already going down. Generation of Strategic growth options Every section of an organization is affected by a marketing strategy. It is all about the use of everything at the business’ disposal in creation of value for others. Customers are also included in this but workers as well as shareholders benefit. The marketing strategy’s major purpose is setting out the means by which the marketing objectives that are agreed are to be accomplished. One of the most appropriate ways to analyze the different strategies that can be used by an organization in growing the business is with the ANSOFF Matrix (Schwarzinger, 2012, p. 42). The model takes into account the opportunities of providing available and new products and services within the present and new markets together with the levels of risk that come with them. Below are possible three strategic options that can be employed by the company: Market penetration The aim of this strategy is selling products to a market that already exists. This has been proposed because Nokia has an already existing market even though it seems to be losing it at a higher rate. Market development This strategy refers to the completion of market development successfully (Hahn and Kibora, 2008). The method has been proposed because the Nokia Company appears to have lost touch with the huge client base that it enjoyed when it was performing still well. 5.3. Product development This section of the Ansoff matrix aims at being updated as regards the latest technology in the industry. The strategy has been proposed because the company appears to be lagging behind in terms of innovation, and this is where their competitors have fully taken advantage of to win the game (Kovvali, 2011, p.73). Evaluation of strategic growth options Market penetration The aim of this strategy is selling products to a market that already exists. Nokia has an already existing market even though it seems to be losing it at a higher rate. For the company to be able to achieve this, there are several things that needs to be done such as: changing the pricing plan; this should be done in a manner such that it is competitor or penetration based. Changing the pricing plan means that they will be reducing prices of their products in an attempt to attract more customers or even maintaining the existing ones. However, in doing so, the quality of the products must also be high as consumers do not only go for the price but they want to enjoy the value for their money. For the prices to be reduced as much as possible and to ensure sustainability, a lot of resources needs to be pumped in, which the company may also not be having, considering the financial crisis that it faced (Kovvali, 2011, p.63). Introduce discounting; the company can also introduce discountin g services whereby customers pay certain amount of money in buying a particular product or quantity. Starting up a different promotion campaign or considering changes on the present one; shifting from one campaign strategy to another or improving on the available one may also help the company in getting the message home, thus attracting more customers. 6.2. Market development This strategy refers to the completion of market development successfully. Nokia Company appears to have lost touch with the huge client base that it enjoyed when it was performing still well. The company has an option of penetrating or developing new markets that its products has not reached. This can be done through targeting a completely new client base and carrying out vigorous product promotions in order to attract them. Some other means through which this can be achieved is researching and selling the products to a different market segment in instances of poor market share and saturation (Kovvali, 2011, p.79). They can also change the periods that adverts are run on television and change the places in which the display of print adverts happen. This is the best way of ensuring that the products appeal to a completely new market. The company can also reduce the present prices of its products to help in attracting a wider range of clients. 6.3. Product development This section of the Ansoff matrix aims at being updated as regards the latest technology in the industry (Bull, 2007). The company appears to be lagging behind in terms of innovation, and this is where their competitors have fully taken advantage of to win the game. The mobile phone industry is just like fashion where trends come up each day and players in the market try to beat each other by being creative and innovation in an attempt to win the customers as much as possible. Companies like Samsung have rose to great heights due to their technological inventions and they are really doing well in the Smartphone market. They have been coming up with new applications that have been appealing to customers and that are why they are really selling (Kovvali, 2011, p. 34) Nokia should pump in a lot of cash and invest heavily in technology because it is the only way to succeed in the business. Description of selected strategy Product development The selected strategy for at Nokia is product development. Nearly everyone knows that this has been the biggest undoing of the company as they have not been able to keep up with the pace at which technology is growing. Just as said earlier, the mobile phone industry is just like fashion where trends come up each day and players in the market try to beat each other by being creative and innovation in an attempt to win the customers as much as possible. Therefore, the company has no option but to invest in technology if at all they are serious about regaining the lost market share. They should produce some high-tech products with a lot of features that fit specific market segment. With the strategic alliance with Microsoft, the company stands a good chance of recovering as this is an opportunity to get a source of finances that they require to keep up with the new technological development (Saylor, 2012, p.89). Microsoft is also known for its creativity and this alliance puts Nokia in a good position because they will be able to get the best operation systems that are updated to meet the current market requirements. Moreover, the alliance will enable the company to have a pool of new ideas as together two giants that have been leaders in their respective industries for several years. Conclusion It is no doubt that the alliance between Nokia and Microsoft is the best decision ever made by the management because it is a chance of recovering from the fall to try to catch up with the current industry leaders. Pundits see it as a major coup for Nokia, but Microsoft also stands to gain from the pact. Nokia should use this opportunity to venture fully into the Smartphone market by doing product development. They should invest heavily in technology and even employ more staff that can bring meaningful changes. The company has been doing well in the other growth strategies such as market penetration and market development, but has not been doing product development. From the evaluation of the growth strategies above, product development is the only one that has remained and it is the only way that the company can attempt so as to come closer to its competitors or even beat them in the market. The Smartphones market is still growing and there are several opportunities that are yet to be exploited and with Microsoft on board, it only needs proper strategies to conquer the market. However, if proper measures and strategies are not in place then the highly hyped alliance might as well be a waste of time and resources as other companies will continue steadily while Nokia continue to fall steadily. References Baron, N 2008, ‘Adjusting the Volume: Technology and Multitasking in Discourse Control’, in Katz, J. (Ed.) Handbook of Mobile Communication Studies, MIT Press, Cambridge, Mass, pp.177-94 Baron, N 2008, Always on: Language in an Online and Mobile World,   Oxford University Press,   New York. Batson-Savage, T 2007, ‘†Hol Awn Mek a Answer Mi Cellular†: Sex, Sexuality and the Cellular Phone in Urban Jamaica’, Continuum: Journal of Media and Cultural Studies, Vol.21, No.2, June, pp.239-52. Bull, M 2007, Sound Moves: Ipod Culture and Urban Experience, Routledge, London. Donner, J, and Steenson, M 2008, Beyond the Personal and Private: Modes of Mobile Phone Sharing in Urban India. In The Reconstruction of Space and Time: Mobile Communication Practices, edited by Scott Campbell and Rich Ling, 231–250. Piscataway, NJ: Transaction Publishers. Goggin, G 2011, Global Mobile Media, New York: Routledge. Grant, R 2010, Contemporary Strategy Analysis: Text Only. John Wiley and Sons. Hahn, H and Kibora, L 2008, The Domestication of the Mobile Phone: Oral Society and New ICT in Burkina Faso. Journal of Modern African Studes 46. Henry, A 2008, Understanding Strategic Management. Oxford University Press. Hill C. et al 2009, Strategic Management Theory: An Integrated Approach. Cengage Learning. Kovvali, G 2011, Cell phones are as carcinogenic as coffee. Journal of Carcinogenesis 10 (1): 18. McGuigan, J. et al 2010, Managerial Economics. Cengage Learning. Roy, D, 2011, Strategic Foresight and Porters Five Forces: Towards a Synthesis. GRIN Verlag. Saylor, M 2012, The Mobile Wave: How Mobile Intelligence Will Change Everything. Perseus Books/Vanguard Press. Schwarzinger, A 2012, Porters Five Forces Framework An Analysis of the Swiss TV-Broadcasting Industry. GRIN Verlag. Stonehouse, G. et al 2007, Global and Transnational Business: Strategy and Management. John Wiley and Sons.

Germany and the Germans Essay Example | Topics and Well Written Essays - 1000 words

Germany and the Germans - Essay Example Many people are unable to determine whether Hitler is a Christian, Muslim or he does not belief in God due to some of his controversial conversations that were against Christianity religion. However, Hitler’s table talk varies because of varied extraneous sources and interpretations recorded in varied languages. Summary One of the aspects that Hitler in his private conversations talks about is the nature of God. He talks about the laws and nature that will guide people towards the progress path, but quotes that people will not know anything about these laws (Hitler et.al 4). The understandings of human beings cannot envisage of other plans and human being has only discovered in nature the wonderful ideas through worshipping the laws. Therefore, people have a feeling for the all-might, whom they call God, who is the control of the natural laws of the whole cosmos. Therefore, a priest who has always followed and abides by the natural laws threatens humanity that humankind will r eceive a punishment in case they fail to accept the creed that they impose to them. Therefore, it is an issue of custom and habit in case humanity follows the part of such creed. Hitler talks of Russians being atheism because they do not believe in God, but that does not necessarily mean that they are not able to face death. Secondly, Hitler’s table talks are also presented where he argues that National Socialism and religion cannot go hand in hand (Hitler, et.al 4). Therefore, the author argues Christians should not be persecuted in case the National Socialism is ruling. The ultimate solution to these is that the religion should be left to gulp down themselves without harassment and discrimination. The church should not be replaced by something else because that would be dreadful. For instance, in England, the church is governed by the state but in America, it is all an issue of conformism. The people of Germany have outstanding patience but there are other people who are ca pable of undertaking a revolution in the universe (Hitler et.al. 4). This could be better in case the Germany people would make the moral laws their governing principles in any action they take. Thirdly, Hitler talks about the issue of the rebirth of industries in Germany and the trade competition among the Germany and the British people. Hitler.et.al (11) argues the way Germany people work but they do not get the proper salary, which they deserve. Their capabilities are well recognized but the reality is that they live only by their work, which makes them a contempt object to the people whom they serve. This accounts as to why Germany people received little empathy during the Anglo-Saxon world just before the WWI. However, due to large population growth, the Germany people had to migrate and the issues of policy affairs in the state were incorporated in the labor cycle to safeguard those who were paid poorly. During the trade period, the form of production that were considered in G ermany included coal and steel in Germany industries. However, the England paid higher prices and the competition between Germany and England increased; thus England became a rich nation. The millionaires exploited the poor and they reaped a lot of fruits from the toil of other people. England flourished

Summary time,space, and the evolution of afro-america society Term Paper

Summary time,space, and the evolution of afro-america society - Term Paper Example Through the American Revolution, African cultures had been integrated into the Euro-American culture in the mid eighteenth century (46). The population of slaves ranged from 4-8 percent in different counties. Most Northern blacks worked in the countryside and a few labored in the rural industries. Iron masters were the largest employers of slaves in the industries and owned the largest number of slaves in the north. Most rural slaves worked in the farms tendering livestock and growing crops for export. These slaves lived on the farms and never worked in gangs (47). Some of the white farmers relied on indented servants to supplement farm labor since slaves were expensive. In trade centers, blacks worked as stock minders and herdsmen. Provisional trading required several slaves, which enabled them create a strong companionship compared to those working in the farms. Urban slaves worked as house servants and lived in back rooms, closets, and lofts (48). The interaction between the slaves and the white people led to a gradual cultural transformation. Those in the urban centers started participating in economic activities, and they adopted Christianity. New York slaves started acquiring property, while those in the rural areas continued living in poor

Marketing Essay Example | Topics and Well Written Essays - 1250 words - 2

Marketing - Essay Example 3). E-commerce sites such as Amazon and Play.com are also sources of competitive threat as they provide the facilities for online purchasing. In online purchasing, the consumers have many of the same advantages when it comes to music downloading. Online purchasing offers greater ease of searching and convenience and the consumers can sample the products and read reviews. Online retailers also have the ability to offer a wider selection of titles than it is possible for a high street store like HMV. HMV has a solid platform from which to launch its new drive. As mentioned before, it has a high brand equity in the market. Therefore any initiatives are likely to be welcomed by the market as the consumers have trust in the brand (Kotter & Schlesinger, 2008, p. 138). The management of the company needs to formulate strategies which address the competitive threats from three sources: downloading, online purchasing and supermarkets. The supermarkets which are competing for the same market s hare are Asda, Tesco and Sainsbury. The management of HMV needs to consider the strengths of the competitors and formulate alternative strategies accordingly (Pearlson & Saunders, 2005, p. 19, Wang & Rode, 2010, p. 9). Therefore an industry analysis should be conducted (Pascale & Sternin, 2005, p. 73). The threat of new entrants is minimal because of the high competition. The threat of substitute products comes from online. These two threats combine to create a high threat of competitive rivalry. Buyers do have high bargaining power given the wide choice from online. For the same reasons the artists who provide the content have high bargaining power. Alternative strategic options According to Michael Porter’s theoretical model for strategy formulation, an organization has three competitive strategies available: cost minimization, differentiation and quick focus (Gosling & Mintzberg, 2004, p. 55). In the present context, differentiation is a viable option for HMV. The music an d entertainment retailing company can arrange to maintain a diverse product selection, thus reducing the competitive threat from online companies which are eroding the attractiveness of HMV’s business model by offering a wide selection of titles. Diverse product categories will also help to attract a greater number of market segments, thus enhancing the company’s market exposure (Winfield & Hay, 1997, p. 55). For example, HMV could increase the range of portable digital products. As the popularity of online purchasing grows, so will the demand for portable digital technology. The range of games hardware and software can also be expanded. Nintendo technology has taken the market by storm. Therefore products in this category should be emphasized upon in implementing the differentiation strategy. The pricing structure could be changed to increase demand. HMV is facing competitive pressure from music downloading because downloading facilitates lower prices. However in modi fying the prices, HMV should not forget about maintaining its brand image. If the prices were too low, then it would begin to affect its brand image as the consumers would start to suspect the quality of the products which are priced at such a low level. In pricing its products, HMV has five strategies: skimming pricing, competition pricing, psychological pricing, premium pricing and cost-based pricing (Teece, Pisano & Shuen, 1997, p. 510, Ross & Perry, 2002, p. 121). If HMV were to implement the pricing option, then it would

Marketing Analysis of Whale Watch Tourism

Marketing Analysis of Whale Watch Tourism Whale Watch- New Zealand’s Ultimate Marine Experience and the Nature-Tourism Market Question One Market Segmentation in the nature-tourism market can be defined as the process through which potential customers with similar needs and characteristics are grouped together so that a tourism organization can apply marketing strategies for the selected market segment efficiently (Oohlala, 2013). Segmentation also involves learning more about customers and making the heterogeneous market into a homogenous market (Bowker, 2014). Segmenting the New Zealand nature-tourism market is viable because it assists in understanding the needs and wants of customers, allocating marketing expenses efficiently, further developing products/services and developing marketing strategies more precisely (Grewal Levy, 2012). The two segments I will divide the domestic nature-tourism market are the: â€Å"Being There† and â€Å"Embracing Life† segments. Comprising of over a quarter of New Zealand’s adult population, ‘Being There’ is definitely an identifiable segment which is large and old. A majority of this segment are aged 55 years or older. They havea female majority and a high percentage of people living alone. The segment can be found throughout all over in New Zealand meaning that it is substantial. Members of this segment have a strong interest in gardening and reading. They also have a positive interest in visiting natural/scenic locations, and are most likely to be a member of church or rotary group. Members of ‘Being There’ are motivated to travel by a yearning to spend time with people they love and appreciate natural/scenic locations. This segment is most interested in sightseeing, natural attractions and walking/hiking and meaning it is a responsive segment for the nature-tourism market. As this segment is relatively wealthy, money is less of a barrier to travel meaning that it is a profitable segment. There are many viable marketing channels that can be used to reach this segment which makes it reachable. These include: Major daily newspapers, special media (e.g. gardening channels/magazines/groups), affinity groups (churches, Rotary, other voluntary groups) are all channels that can be used to reach this market. Another segment for the New Zealand nature-tourism market makes up nearly a quarter of the adult population making it a substantial segment, ‘Living Life’ shares a philosophy to live life to the fullest and embrace nature. This segment is identifiable with a majority of members being aged between 25 and 60 years old. This segment has a dominant family structure of couples with children. Members of ‘Living Life’ can be found throughout all over New Zealand which enables the segment to be substantial. Members of this segment are most likely to have hobbies such as mountaineering, tramping, sight-seeing, boating and gardening at home. This segment is very responsive because vacations are important to them and they holiday frequently within New Zealand. When holidaying in New Zealand, they take part in their favourite activities with their children and partners, away from the pressures of daily life. The ideal holiday for ‘Living Life’ is spending well-earned money on an above all family-friendly, and involves outdoor experiences, scenery and landscapes meaning it is a profitable segment which will spend money on nature-tourism. Key barriers to travel are the amount of annual leave available, work and family commitments. This segment is reachable through channels such as newspaper, media/online (e.g. golf, outdoor, boating, fishing), newspapers and fairs. Question Two In order to evaluate how Whale Watching’s product is perceived by potential customers, it is vital to deconstruct the product into four different levels. This is called the Total Product Concept and we will use this model to deconstruct the product Whale Watch is offering, and evaluate how the company is positioned within the nature-tourism market. Firstly, the Core Product is the fundamental benefit that responds to a potential customer’s need or wants (Elliott, Rundle-Thiele Waller, 2010). For Whale Watch the core benefit for a customer would be being able to observe whales in their natural habitat. This could be for recreational or scientific and educational purposes depending on the motive of the customer. Secondly, the Expected Product is the relative factors that delivers the benefit which forms the core product and fulfil the customer’s most basic expectations (Elliott, Rundle-Thiele Waller, 2010), Whale Watch offers an exciting up-close encounter with the Giant Sperm Whale in their natural environment. In a typical Whale Watch tour, the customer can expect to encounter a wide variety of sea-life and birds. Vessels are crewed by an expert team who are experienced in interacting with the whales. Whale Watch ensures that passenger comfort and safety are always high priority. These are all expected features of the product/service Whale Watch is offering to customers. The Augmented Product offers a combination of benefits that is not a part of the basic level of needs for the customer. It is at the augmented product level where marketers are able to significantly differentiate their products/services from the competition (Elliott, Rundle-Thiele Waller, 2010). Whale Watch is New Zealand’s only vessel-based whale watching experience and the 95% success rate of trips at Whale Watch means that they guarantee an 80% refund and is an example of an augmented service that gives a competitive edge over other companies. Furthermore, it is based in Kaikoura, the Whale Watching capital of New Zealand which provides a unique experience over other locations. Whale Watch is committed to the care and protection of the environment and seeks to minimise waste, promote recycling, use eco-friendly product and minimise their impact on marine life (Whale Watch, 2013). These factors are important for customers who really care about then environment and are conce rned with conservation and the preservation of nature. All these special features and facilities are factors that would help customers to choose Whale Watch over other competitors. The Potential Product of the Product Concept Model comprises all possibilities that could become part of the expected or augmented product. This includes features that are being developed planned as well as features that have not yet been conceived (Elliott, Rundle-Thiele Waller, 2010). In the future, Whale Watch could offer new tours such as swimming with dolphins swimming with whales which would offer a unique, up-and-close, more personal experience. Whale Watch will need to do research on how to bring this programme to life and keep safety measures in mind. Whale Watch seems to be using a differentiation positioning strategies using conservation, nature preservation and a unique approach to attract customers. Whale Watch’s positioning statement is used to succinctly convey their philosophies and approach: â€Å"Whale Watch Kaikoura is New Zealand’s ultimate all year round nature experience offering visitors an exciting up-close encounter with The Giant Sperm Whale† (Whale Watch, 2013). â€Å"We are visitors to the world of the whales and respect it as such at all times. As a Maori owned company, Whale Watch cherishes the twin values of hospitality to visitors and reverence for the natural world† (Whale Watch, 2013). Question Three A service is an act or performance offered by one party to another. They are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing desired change .One of the unique characteristics of a service is that it is inconsistent meaning the service provider cannot provide exactly the same service every time (Brown, 2008). Applying this to Whale Watch’s situation, because of the nature of their service, Whale Watch cannot guarantee the same Whale Watching experience to customers for every tour. Depending on seasonal variations or even the weather on a particular day, every trip will offer a different kind of experience. Customers are not guaranteed to be able to see a consistent number of whales and sea-life on every trip because Whale Watch has little control over this factor. In some seasons of the year, certain animals will not appear at all and on certain days no whales may be sighted at all. Because Whale Watch offers a conservative and completely nature-based experience it cannot â€Å"force† a service and experience for the customer. In order to manage these challenges Whale Watch seems to have particular strategies to target and solve these challenges. Firstly, Whale Watch offers an 80% refund if a tour does not see a whale. Furthermore, Whale Watch staff constantly monitor the weather and respond professionally to any changes. This could a result in a tour being cancelled or safety restrictions placed on children or passengers with medical problems. This is because Whale Watch wants to promote passenger comfort and safety as their number one priority. Furthermore, Whale Watch would want to decrease the chances of a trip a day with bad weather conditions resulting in zero or minimal whale sightings. The on-board plasma screens display a virtual animated tour while the tour is actually taking place so customers will have a larger than life experience even though there may be inconsistency in actual whale and other sea-life sightings. Also, the professional guides and skippers are there in order to maintain consistency in a service with inconsistent characteristics. Whale Watch will make sure that the staff provide a high level of professional service with passenger safety and comfort as their number one priority. This is evident in their constant monitoring of weather and responding professionally.to any changes. Looking at Whale Watch’s philosophy and positioning statement, the company emphasizes that it is Maori owned which has a reverence for the natural environment and is dedicated to conservation, preservation and respect for wildlife. This is a factor that Whale Watch seems to be using to manage challenges of inconsistency of its services. Many customer’s especially nature-lovers and conservationists will respect the company’s philosophies and understand the unavoidable, inconsistent nature of services that Whale Watch is offering. Word Count: 1590 References Grewal, D., Levy, M. (2013). Marketing (1st ed.). New York: McGraw Hill/Irwin. Oohlala, R. (2013). Tourism market segmentation. Slideshare.net. Retrieved from http://www.slideshare.net/reymarieoohlala/tourism-market-segmentation/ Whalewatch.co.nz. (2014). New Zealand Attractions | Kaikoura Whale Watching | Canterbury NZ. Retrieved from http://www.whalewatch.co.nz/ Brown, A. (2008). Alex Brown: teaching digital marketing and ending horse slaughter. Udel.edu. Retrieved from http://www.udel.edu/alex/index.html/ Bowker, M. (2014). Segmentation, targeting and positioning [PowerPoint slides]. Retrieved from https://cecil.auckland.ac.nz/

King Phillip And Puwblo Revolt:compare And Contrast Essay -- essays re

5 years and nearly an entire continent separated King Philip’s war from the great pueblo revolt. Compare and contrast the causes and consequences of these 2 conflicts. The Great Pueblo revolt of 1680 all started with the droughts of 1660 when the Southwest had severe drought that brought famine and disease. During this, hungry Apaches who couldn’t find food on plains attacked the pueblos. This angered the people on the pueblos, but there new leader Pope’, a mysterious medicine doctor, tried to keep the Indian beliefs around and resisted the Christian religion. The Spaniards hated this, so they captured his older brother. This enraged Pope’ against the Spaniards so he held meetings to tell everybody that the Spaniards must leave. The Spaniards found out about this and arrested Pope, publicly flogged him and released him back to the pueblos. When he was captured, the pueblo people set fires in the Indian villages in New Mexico. To take care of the fires, the Spaniards sent troops to halt the ritual of setting the fires by pueblo people, and they arrested all of the medicine doctors, killing several of them. The people believed th at the doctors protected them from evil, so all of the pueblo towns wanted to unite against the Spaniards. The group from the pueblos went to the governor of Santa Fe and told him that if the doctors that were imprisoned weren’t released by sundown, all of the Spaniards in New Mexico would be killed. They released the prisoners because the Indians outnumber the Spaniards by a huge amount.   Ã‚  Ã‚  Ã‚  Ã‚  Hate and anger was spreading throughout the pueblos concerning the Spaniards power in New Mexico. There was a small skirmish in Santa Fe that the Indians won, but Pope said they needed more than that. He wanted Indian organization, leadership, and a magic spark with which to set the country aflame. He traveled to each pueblo and won their loyalty during secret meetings he held. He wanted each pueblo to strengthen the courage of their Indians by cleansing the ranks of informers. He suspected his son-in-law as being as a spy for the Spaniards, so they killed him. The Spaniards found out about this and went looking for Pope, but he hid in the Taos Pueblo.   Ã‚  Ã‚  Ã‚  Ã‚  In midsummer 1680, Pope said the time was now for a revolt. Pope used his mystical powers to summon 3 native Gods to his secret chamber.... ...n’t find any alliances. Phillip attacked anyway, starting King Phillip’s War. After the attack, the Nipmucks and the Mohicans joined him by burning several English cities.   Ã‚  Ã‚  Ã‚  Ã‚  In spring 1676, Phillip attacked Massachusetts and lower Rhode Island. All of the Indians from Phillip’s tribe were helping him, except for the praying Indians who were on the English side. Phillip relocated all of the praying Indians to Dear Island, while he continued his conquest.   Ã‚  Ã‚  Ã‚  Ã‚  Alderman, one of the praying Indians, knew of Phillips whereabouts and told the English where he was. The English killed Phillip and let Alderman keep Phillip’s hand in a bucket of rum so he could show everybody. His head was severed and placed in a cage in Plymouth for everybody to see.   Ã‚  Ã‚  Ã‚  Ã‚  The war resulted in 1/6th of the entire white population was killed, a cost of 90,000 pounds of sterling, and 25 English towns abandoned or destroyed. The fighting continued until 1678, when only 6 Indian villages remained in Maine, with only praying Indians surviving. The wars also freed up a lot of land for English Settlements.   Ã‚  Ã‚  Ã‚  Ã‚  

7c’s of Written Communication

7 C’s off effective communication (with respect to written communication): Written communication  occupies an important position in the communication sphere, so written communication has to pay adequate attention on certain principles of necessity. The essentials of every written communication are principles of unity, coherence and emphasis. These principles along with other essentials of effective communication, like language, planning and organization make the written communication effective. Clarity:  The writing should be correctly planned and expressed in a logical way,and the writer should make sure that the ideas flow smoothly from beginning to end. The message must be so clear that even the dullest man in the world should readily understand it. The communicator must be very clear about all the aspects of the idea in his mind and about the purpose for which it is to be communicated. Next to it, he must be clear about the selection, suitability and usage of the mediu m. The signals of the encoded message must be carefully composed of and transmitted well.Clarity of written language is the first and foremost emphasis one should seek in writing. So clarity of language is a form of courtesy. Clarity, therefore, can be achieved in writing by taking pains by writing to serve the purpose rather than to impress readers. Understanding the subject bring about clarity in the writing. Don’t jump about from one part of the writing to another and then back to the first aspect. This is confusing for you and the reader. Deal with each aspect separately and clearly.Clear description brings about the script alive, takes readers to where you have been and evokes atmosphere. It can bring flavor in the most arid and dry news story and make the difference between a report that satisfies and one that does not. * Completeness:  It is an essential factor for effective communication. A message must be organized appropriately in the sense that it must include al l the important ideals and its details. The contents of the message must be checked in order to verify that there is no omission of the relevant details.An incomplete message can do little to convey the information and to persuade the receiver. All the aspects of the message must be grouped and brought together in logical sequence to prepare meaningful thought units. The communicator effort can be more fruitful and effective if the receiver easily reacts to the sender’s message. The incomplete messages may create doubts in the receiver’s mind. The receiver of the incomplete message feels angry, confused and irritated by it. Effective writing communication implies a condition of being complete and clear.The principles of unity or completeness apply at three levels; one, the individual sentences must be unified. Two, individual paragraphs must be unified and three the totality of the script must be unified. The first principle states that each simple sentence must contai n a single idea clearly expressed. All sentences relating to a particular matter constitute a unified individual paragraph. Each paragraph in a section forms a unit of thought. All units of thoughts structurally constitute the message of entire communication or a unified message.Each unified individual sentence conveys only one central idea. It must be direct, simple, brief, clear and vigorous. Too much use of buts, ands, pomposity and technical jargon must be avoided. Prompt and adequate attention of the reader is the essence of purposeful communication. Completeness in writing is achieved through orderly arrangement of ideas flowing into other ideas and progressing into conclusion. An incomplete writing leads to side tracking, misunderstanding, seeking clarifications and explanation etc. thus, the writer must consider the receiver’s capabilities to understand. Coherence:  Coherency is equally essential for good written communication. Clear communication in simple sentence s helps the reader to understand. Facts and figures must be stated plainly and in an intelligent manner. Relation and clarity are the two important aspects of coherence. Coherence means, tying together of several ideas, under one main topic in any paragraph. Smooth flow, lucidity and transition aspects should be given effect to and there should not be any scope for the reader to misinterpret, mis-read or mis- spell the message.Coherence is given to a larger paragraph or section of a message and leads to purposeful communication where the writer is well received, read, understood and acted upon by the reader. * Conciseness:  Conciseness is an important factor in effective communication. It means saying all that needs to be said and no more. The aimless verbiage, unnecessary details and heavy paragraphs make our communication ridiculous and ineffective. We must omit those words and sentences from our message, which are not likely to bring about results.The message, which can be expr essed in fewer words, is more impressive and effective than the same message expressed in a number of words. The communicator must organize his message in such a way that every word in it is meaningful and of interest to the receiver. Even a single word or a sentence, which does not contribute to accomplish the purpose of the communication, should be carefully omitted. Conciseness refers to thoughts expressed in the fewest words consistent with writing. It is achieved in writing in definite style and use of precise words.Unnecessary superlatives, exaggeration and indirect beginning should be avoided. Care should be taken to use adjectives judiciously, avoiding irrelevant details, unnecessary expression and mumbling sentences. Avoid vague judgmental descriptions and be precise and clear. * Credibility:  A good writing is always forceful and direct and has the power and capacity to produce a reaction or desired effect. Clarity in writing brings about credibility because it ensures t hat others understand the message easily and quickly. A clear and direct approach in writing makes it possible to achieve the principle of credibility in your writing.Other essentials of writing like correctness and completeness add to the strength of credibility in the writing. * Correctness:  Without correctness, readers may refuse your write up. Communication must be correct in tone and style of expression, spelling, grammar, format, contents, statistical information; stress-unstressed, etc. there should not be any inaccurate statements in the message. Efforts must be made to avoid errors in spellings, punctuations, etc. the incorrect written documents lower the readers’ confidence in the writer.In the same way, the incorrect statements and other miscellaneous errors of the speaker lower the listeners’ confidence in him and it may tarnish his image and reliability too. When communication receiver finds one error he suspects that there can also be other errors in t he message. Therefore, he starts searching for other mistakes automatically. The subject matter of communication must be correct or accurate. The manner in which the message is transmitted must be absolutely correct. Accuracy in writing can be achieved by careful checking and editing.Correctness demands accurate figures, because decisions may go wrong if wrong figures are given. Over writings, erasures, strikeovers, wrong spellings, faulty grammar, poor sentence construction etc may distract the readers and lead to misunderstanding. Written communication clearly means making others to understand. Therefore, it is essential that the sender should verify the correctness of the information before transmitting it to the receiver. And before accepting the information for important decision-making, the receiver should clarify his doubts regarding the accuracy and correctness of the message.Continuity:  As far as possible the writer should avoid jargon. Jargon is a language that is speci al to science, commerce, technology, trade and profession. In writing, the jargon should not be incorporated as this could make the writing confusing and unclear. Brevity or use of fewer words brings about continuity and grace in your writing. The effect of good writing depends on its style and continuity of subject till the conclusion. If one takes care to be precise, correct and clear in writing and if the continuity is maintained throughout writing, the desired effect from the reader is achieved.

Legends on the Jersey Devil.

Legends on the Jersey Devil. Are you wondering whether or not that thing you saw flying in the air was real? Are you also wondering if it was real, and what it was? It may have been the elusive Jersey Devil. This thing has terrorized people for years. The question still remains-is this mutated thing real?You may have only seen the shadow, the hoof prints, or the distinct outline of the thing. What you have to remember is that this is in no sense a human that was raised in the wild and has adapted animal traits. This thing doesn't look anything like a human. Its physical features are that it has the head of a horse, large bat-like wings, huge claws, horns growing out of its head, and roughly a four foot long serpentine body. With body features like that it obviously isn't human.While the thing could be mythological, where it lives isn't.Jersey DevilThe Jersey Devil doesn't live up a beanstalk or in a house made of candy. It lives in New Jersey's Pine Barrens. The Pine Barrens are an area of land that stretch for 2,000 miles and all of it is one big pine forest. This would definitely make a good place to hide if you are a mutated monster. Since the Pine Barrens are so big it would take an army to find the Jersey Devil and since it really isn't on a killing spree, why should they look for it especially if it may not even be real? This beautiful land is home to very few. You would think that this would be a great place for campouts but many are very superstitious and they will not go out there. This place is a paradise. It has a long river that runs right through it. The River is...

World Food Distirbution essays

World Food Distirbution essays World Food Distribution and Hunger Problem It is ironic that the world food supply has continued to increase over the years, (FAO, 1986) that in the next century a global food supply will be enough to meet food demand and yet hunger and famine continue to stalk a large section of human kind. World food distribution is not equal and whereas there is overproduction in the Western World to a point where surpluses have to be destroyed... (Ndiritu, 1). Read this statement, and think about it for a while, what does it tell you? As you read on I will try to explain to you why the food distribution throughout the world is not equal and how it increase hunger throughout the world. There are countries that are making more food than the people consume, this mainly happens in the core countries. There are other countries that are making food that are way below than what an average person consumes, this mainly happens in the poor countries. This problem involves everybody in the world, not just the poverty and hunger stricken peopl e. Another reason for the inequality of the worlds food distribution is the people are not being properly or not even being educated agriculturally. Location plays a big part in food distribution, for example if a group of people live far out in a hot, humid climate the food will most likely be spoiled when it arrives. Us humans waste a lot of food, without thinking about it. A lot of people do not think much of quantity when they prepare their food. They will prepare a too much and end up throwing it away. We throw away a lot of food without thinking about it. When a person goes to restaurant they order a big portion of food and they dont finish it and they end up throwing it away, instead of having it bagged up to take along. There are plenty of other ways we waste food, for instance, a farmer grow too much food that he cant sell or eat, he throws it away that was just a c...

Life Stages and Financial Products Essay Example | Topics and Well Written Essays - 2000 words

Life Stages and Financial Products - Essay Example Most individuals assume that they have a lot of time on their hands and this could prevent them from building a strong portfolio. Failure to start early at this phase could deny one the opportunity of enjoying interests that accrue from time. Additionally, starters may struggle with minimal income, so this could be a challenge. Student debt may also trouble persons in this category as they attempt to cover their living expenses in the process (Koh, 2012). Young people often want to have fun and enjoy the benefit of not being tied down by responsibilities. They may be focusing on climbing the career ladder and getting to know what they really stand for. Perhaps the biggest challenge for young professionals is that they lack information on how to invest. They may be boggled by a plethora of information available on financial security. Some may purchase cars at this stage or do so later. Starting a young family is the next phase. Usually, one will get married and start having children. It may begin in the late twenties or early thirties. At this stage of life, people will need to think of relocating to a bigger house that will accommodate more people. Additionally, concerns about merging two people’s financial lives together may arise. Matters to do with health and education for the young children also need to be addressed. It is often necessary to plan for a rainy day as several dependants are in the picture (This is Money, 2013). Expenses at this time will often rise as children and family members can be quite expensive.

Iphone 5 Scenario Essay Example | Topics and Well Written Essays - 1000 words

Iphone 5 Scenario - Essay Example With respect to the scenario under review, Apple is reportedly the first company to adopt and use relative technology, second generation LTE thin chips from Qualcomm Company. This has given it an upper hand and a competitive edge against its competitors in the telecommunications sector. Using the latest technology, it has been able to explore technological resources and use these in addressing wide ranging and emerging consumer needs. One of the devices that it has manufactured and which it wishes to sell includes the iPhone 5. The main aim for this is to present to the consumer base a smart telecommunication device with ideal features. The purpose of this paper is to undertake research regarding consumer perceptions and expectations of this product. Findings would be instrumental in ensuring that the product is customized to meet consumer needs. This will ensure that its performance in the market is optimal. In addition, the research would provide useful insights regarding consumer trends and changes in tastes and preferences. Based on this, Apple will be able to use its creativity in ensuring that relative needs and preferences and met accordingly. Besides this, market research will provide important information about the innovations of apple’s competitors. ... nship, Breen and Dukta (1998) found out that a significant percentage of the population fancy latest electronic products which meet their tastes and preferences. This can be used to explain why most of the users of iPhone 4S are not happy with the latest development. Ideally, they will be forced to purchase the new product in order to be at par with the market trends and lifestyle expectations. Previous trends regarding the performance of iPhone 4S in the market indicate that the sale of iPhone 5 would be a success. In this respect, a significant percentage of the population that purchased iPhone 4S had never used an iPhone before (Johnson, 2011). Market research ascertains that although iPhone 4 met most of the consumer needs, its low battery and storage capacity limits its effectiveness. Consumers are, thus, still searching for a product that would meet their needs, tastes and preferences in this respect. In their review, Hair, Wolfinbarger, Bush and Ortinau (2009) posit that iPhon e 5 provides the best opportunity for Apple to address these needs. Statistical evidence shows that a significant 35% of the consumer base has promised to buy the product immediately it is introduced in the market (Johnson, 2011). Aggressive marketing can go a long way in increasing this to a greater percentage. Previous trends indicate that consumers tend to gain confidence with a product after it is introduced and tested in the market. Research tools are instrumental in collecting vital data from the respondents. At this point, it is worth appreciating that the data collected is instrumental in credible decision making. It should therefore not only be comprehensive but also representative of the views of the consumer base. This would ensure that decisions made are based on informed